Visualizing The Value Of Sustainable Architecture (672k PDF)
In IDSA’s Innovation Spring 2008 Journal, Steve McCallion shares how developer Gerding Edlen transcends green, and goes into the blue- the measurement of a company’s success in terms of impact on planet, people and profit.

How To Stand Out? Try Authenticity (Online Link)
We are swimming in an overabundance of products and services. "Different" is no longer a differentiator. What is? Creating an authentic relationship with your customers. That quest for authenticity is a call to action for any company intending to be relevant in the 21st century.

Innovation: How The Creative Stay Creative (Online Link)
Inc. Magazine looks to top innovation firms on how they develop a creative workforce.

Creativity, Collaboration Can Create Great Things -Daily Journal of Commerce reports on Portland's Creative Grid. (Online Link)
May 16th, 2008 Sohrab Vossoughi, Brad Cloepfil join Tom Manley in a discussion on Portland's Creative Grid during Portland’s City Club Friday Forum. The group explored the goals, character and value of a creative grid, bringing clarity to its role in developing Portland and the expanded region. Listen to the Discussion

Is Your Brand The Real Deal? (Online Link)
When a brand conveys authenticity, its packaging must be in concert with the brands’ values. Brand Packaging Magazine uncovers successful packaging-for-authenticity strategies. Ziba’s Steve McCallion contributes.

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Webvisions (Online Link)
Ziba Senior Interaction Designer, Bill DeRouchey has been simplifying how people interact with products, web sites and spaces for over fifteen years. During Webvisions in Portland this May, Bill will chronicle the evolution of how people and technology interact in anticipation of the design challenges of the content-dense, touch-surface future. Follow the link for more information on Webvisions and Bill’s session: The Language of Interaction.

Sustainable Brands 08 (Online Link)
Ziba Creative Director, Eric Park joins Sustainable Brands 08 this June in Monterey, CA. Eric will speak on the topic of Closing the Experience Gap in sustainable design, and will join The Designers Accord –during a panel discussion exploring Perspectives on How Sustainability is Pushing Design. Eric recently shared his ideas on Green Design and Brand Identity in an interview with the SB08 team, follow the link for details.

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